Past Events

Dallas Festival of Ideas- Entrepreneurial City Community Forum

THE DEC

The Entrepreneurial City Forum on March 21 seek to continue building awareness of and support for the city’s entrepreneurial community, with a special emphasis on training and access for minority communities. 

Crafting a Business for your Art: Lessons from successful film, music, and photography entreprenuers

THE DEC
Crafting a Business for your Art: Lessons from successful film, music, and photography entreprenuers.

Thin Line Fest and Stoke are working together to host the panel on media entrepreneurship. Come out to hear a panel of experts share their knowledge on creating a successful business from their creative passion.

More details to come. Tickets are free but RSVP is requested.

Patents for Startups: What You Need to Know & Why No One Will Tell You

THE DEC

What is IP Law and what aren't they telling you as a startup that you need to know?

This session, led by Ophir Marko, is focused on helping you understand:

1. What entrepreneurs really need to know
2. How to increase your business valuation using IP
3. Case studies like Facebook, ARM, etc, and analyze those as ways of monetizing know-how

Ophir Marko joined his first start-up at the age of 14. Since then he has been involved in two successful start-ups in the semiconductor industry, which exited for a combined value of just under one billion dollars. As a lieutenant in the army, he led classified military projects for a notable intelligence unit. After completing his degree in Physics from the Technion - Israel Institute of Technology, he pursued a career in Intellectual Property, specializing in the fields of software, telecommunications, electro-optics, semiconductors, medical devices and integrated circuits. 

Coffee and light breakfast will be provided. Event attendees are invited to cowork out of the TreeHouse for the remainder of the day after the Fireside Chat is over.

Thank you to High Brew Coffee for sponsoring cold-brew for this event!

WEAddison: Women in Tech

THE DEC

The Addison TreeHouse and Girls in Tech Dallas are partnering together to put on “WEAddison: Women in Tech.” Join us in celebrating and empowering women in technology and entrepreneurship on Thursday, March 23rd, from 6-8:30pm at the Addison TreeHouse.

What to expect:
- Free Bites & Drinks

- Inspiration and tips from successful leaders and advocates for women in business/tech from a panel of experts
- Networking
- Prize drawing

Panel Moderator:
Sheryl Chamberlain: Capgemini – Partner, Vice President: Group Strategic Initiatives & Partnerships – Dell Technologies

Panelists:
1. Tiffany Ricks: Founder and Chief Executive Officer at Hacware, Inc.2.
2. Kathryn Folkes: Board of Directors at Bold Idea, Director of Apex Learning, Texas Region
3. Juli James: Director at Women Who Code, Denton
4. Melinda Lockhart: Founder and CEO of DecisionHub, Advisory Board Member at The Institute for the Economic Empowerment of Women (IEEW), Board Member at DFW Alliance of Technology and Women (ATW)

Join us as we celebrate women’s achievements in technology and entrepreneurship as part of National Women’s History Month!

Be sure to use the hashtag #WEAddison on Twitter, Facebook, and Instagram!

The WEAddison program is affiliated with WEDallas. Thank you to our sponsor, CapitalOne!


CapitalOne Logo

Light Up Your Marketing - How to Set Marketing Goals (and Find Out if You’re Actually Reaching Them)

THE DEC

Light Up Your Marketing—How to Set Marketing Goals (and Find Out if You’re Actually Reaching Them)

This Lunch and Learn taught by Blue Steele Solutions will be a hands on lesson in setting and assessing your marketing goals.  Work with experts in the field to ensure your marketing goals are achievable and your efforts are successful.


Lunch & Learn

THE DEC

Join in Stoke's first ever Lunch and Learn. We will have two tax professionals joining us to educate us on tax questions that many small businesses, freelancers and start ups will face. CPA Russell Wallace and Bookkeeper Karl Gossot will be on hand to educate, answer questions and help get you ready for tax season.

Fireside Chat- Influencer Marketing: A Crucial Link In Growing Your Revenue

THE DEC

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you. Addison TreeHouse and DEC Affiliate Network members are invited to the TreeHouse for an exclusive Fireside Chat on Influencer Marketing, led by Kristina Libby. 

Kristina Libby is a professor at the University of Florida and a local Dallas business owner who researches and develops solutions for businesses interested in social media and influencer marketing. This session is focused on helping you understand:

1. How to implement influencer marketing to increase my ROI
2. How to work in the Dallas market with local influencers (based on just realaesed research)
3. How to find and hire top influenvers


Coffee and a light breakfast will be provided. Members of the DEC Affiliate Network are invited to cowork out of the TreeHouse for the remainder of the day after the Fireside Chat is over.


Nocturnal: Late Night @ the TreeHouse

THE DEC

Working late? Join us at the TreeHouse for free coworking starting at 7pm every third Tuesday of the month. Fresh coffee, fresh beats, fresh space, all to help you be the most productive you that you can be.

Snacks provided!

Nocturnal: Late Night @ the TreeHouse

THE DEC

Working late? Join us at the TreeHouse for free coworking starting at 7pm every third Tuesday of the month. Fresh coffee, fresh beats, fresh space, all to help you be the most productive you that you can be.

Snacks provided!

Nocturnal: Late Night @ the TreeHouse

THE DEC

Working late? Join us at the TreeHouse for free coworking starting at 7pm every third Tuesday of the month. Fresh coffee, fresh beats, fresh space, all to help you be the most productive you that you can be.

Snacks provided!

DEDallas 2016 @ The DEC

THE DEC


The Dallas Entrepreneur Center and AT&T present DEDallas 2016. 

We are partnering up for year 2 of celebrating diversity entrepreneurship in DFW! Join us for a FREE evening on December 15 aimed to inspire, empower and connect North Texan minority entrepreneurs and small business owners. 

What to Expect:

  • Free Dinner & Drinks

  • Workshops on ways your business can land contracts with major corporations and the City of Dallas 

  • Tips on Fundraising from the experts

  • Vendor Showcase from minority owned startups and small businesses

Parking: Please park in the surrounding paid lots or street meters near The DEC. For a map of options, visit dallas.bestparking.com

Questions? Email Brittany Hibbs at brittany@thedec.co


Proudly sponsored by AT&T: 


DEDallas VIP Reception @ The DEC

THE DEC

In our minds, you're a VIP. 

The Dallas Entrepreneur Center and AT&T are partnering up to host a special DEDallas VIP Reception on December 14. DEDallas (Diversity Entrepreneurs Dallas) aims to inspire, empower and connect DFW minority entrepreneurs and small business owners - something we know you strive for year round. Join us for a FREE happy hour as we bring together advocates like you for celebrations and connections!

What to Expect:

  • Free Dinner & Drinks

  • A Dynamic Keynote Speaker

  • Connections with like minded people

  • A showcase of available resources in Dallas for the entrepeneurs and small business owners you serve

Parking: Please park in the surrounding paid lots or street meters near The DEC. For a map of options, visit dallas.bestparking.com

Questions? Email Brittany Hibbs at brittany@thedec.co

Hope to see you there!

Sincerely,

Dallas Entrepreneur Center (The DEC) and AT&T 


Proudly sponsored by AT&T: 


DEDallas Luncheon @ AT&T

THE DEC

AT&T and The Dallas Entrepreneur Center invite you to an event celebrating your work for DFW minority entrepreneurs! 

Join us for a lite luncheon as we bring together advocates from organizations like yours and reveal some upcoming opportunities for you to continue to inspire, empower and connect even more minority entrepreneurs through DEDallas (Diversity Entrepreneurs Dallas). 

Hope to see you there!

- AT&T and The Dallas Entrepreneur Center (The DEC)


WEDallas @ The DEC

THE DEC

Soar to Success Business Pitch Competition

THE DEC

"Soar to Success" Business Pitch Competition

The first North Texas female and/or minority entrepreneurs pitch competition put on by Southwest Airlines and The Addison TreeHouse

Wednesday, Septmber 7th, 2016 @ 6pm

At the Addison TreeHouse

About:

In the first community partnership of this kind between Southwest Airlines® and The Addison TreeHouse, the TreeHouse is sponsoring a pitch competition titled the Southwest Airlines “Soar to Success” Business Pitch Competition. In this pitch competition, we had over 50 applications from minority and/or female entrepreneurs in North Texas, and our team of judges (third party, professional investors) narrowed the field down to five semi-finalists.

The Five Semi-Finalists are (in alphabetical order):

1. Medibookr.com
2. PICKUP
3. Rapidi2i
4. Roomored
5. Spice Madam

Each of above startups will do a five minute pitch to a live audience, and a team of judges from Southwest Airlines will choose one winner who will receive a year's worth of free business travel on Southwest Airlines!

Please join us as we celebrate entrepreneurship in North Texas among female and/or minority entrepreneurs! Help support Southwest Airlines and the TreeHouse to help local startups reach new heights!


DEC Relaunch Party!

THE DEC

The DEC has wrapped up renovations to our space and we invite you to celebrate with us! Join us for an open house with games and Zephyr Gin cocktails!                                                                   

      6:30 - 7:30: Meet, Greet, Eat & Drink  

      7:30 - 7:40: Welcome & Remarks from Trey Bowles, Cofounder & CEO of The DEC

      7:40 - 9:00: Games,Cocktails & Celebration!

DEC Relaunch



ProjectEDU, powered by The DEC & Addison TreeHouse

THE DEC

ProjectEDU: an Educational Series for the North Texas Entrepreneur 

The idea-to-execution crash course for your startup or small business. 

July 21 - Sept 22

Thursdays, 6:30 - 8:30pm 

About: 

ProjectEDU is a dynamic education series for the North Texas entrepreneur offered by The Dallas Entrepreneur Center (The DEC) and Addison TreeHouse. This unique combination of nine interactive classes will provide the foundational knowledge for anyone looking to start, launch and grow their business. Sessions will be taught by local entrepreneurs in advanced stages of their startups, highly specialized professionals and other leaders in the region. 

Schedule: 

July 21 - Is Your Idea a Company? (Startups 101) @ The DEC
July 28 - Layman's Law (Legal) @ Addison TreeHouse
Aug 4 - Master of Coin (Finance) @ The DEC
Aug 11 - All About People (HR/Building a team) @ Addison TreeHouse
Aug 18 - NTX MVP (Minimum Viable Product) @ The DEC
Aug 25 - How Not to Suck at Sales (Sales) @ Addison TreeHouse
Sept 1 - To Market (Marketing & PR) @ The DEC
Sept 15 - Pitch Perfect (Pitching) @ The DEC

Sept 22 - The Art of War and Fundraising (Fundraising) @ Addison TreeHouse

1 class = $20

9 classes = $150 (save $30 when you buy the bundle!) 


PLUGGED: Intro to the Dallas Startup Scene #GetPluggedDFW

THE DEC

This event is now FULL! We have closed registration for Plugged but please join us for Startup Grind on July 26 and The DEC Relaunch Party on Aug. 3.



Get the who's who, what's what and what's next of the North Texas Startup Scene!

Learn everything you need to know in one night about the booming startup ecosystem of incubators, accelerators, events, coworking spaces, resources, education and more that Dallas and its surrounding areas has to offer entrepreneurs. 

6:00:  Registration                                                                           

6:30 - 7:00: Meet, Greet & Eat 

7:00 - 8:00 Rapid Fireside

Mini interviews with some of the big players of the booming Dallas startup community. Featuring: Alex Muse | Blake Burris | Joel Fontenot | Debra Swersky | Michael Sitarzewski | Kevin Vela | Gabriella Draney Zielke

8:00 - 8:30: Meet, Greet & Eat Continued 

Sponsors



Harnessing the Economic Potential of Women Entrepreneurs #StartedByHer

THE DEC

You are invited to celebrate and discuss the evolving role of women's entrepreneurship in Dallas! #StartedByHer

Featuring conversations with experts:

  • Trey Bowles, The Dallas Entrepreneur Center (The DEC)
  • Chandra Dhandapani, Capital One
  • Louise Kee, Golden Seeds
  • Pat Priest, Dallas Regional Chamber 
  • Brenda Stoner, Founder of PICKUP
  • Jeremy Vickers, UTD

Cost: Registration is FREE.

Food/Beverage: Light breakfast will be served with coffee, tea and water.

Parking: visit dallas.bestparking.com for parking instructions near The DEC. 

Questions: Email Brittany Hibbs at brittany@thedec.co. 

We look forward to seeing you May 5th!


DEC North Texas Business Pitch Competition of 2015

THE DEC

Join us as we celebrate the top 10 DEC North Texas Business Pitch Competition 2015 participants & listen to our top 4 pitch. We will revel the top winner by the end of the night! 

The DEC is happy to partner with Comerica Bank as this furthers our mission to provide resources, programming, and space for aspiring entrepreneurs to start, build, and grow businesses while also helping to solidify North Texas as a leader in entrepreneurship across the country. 

Thank you to our sponsor Sage: a DIY Mixology Bar.

#WEDallas Week 5

THE DEC

#WEDallas is a new program of The Dallas Entrepreneur Center (The DEC) to support, encourage, connect and empower women entrepreneurs in North Texas to pursue entrepreneurial activities. For the month of October we've developed 5 weeks of programming involving speakers, education, training, showcasing, and providing the key resources necessary for women to start, build, and grow companies.

Join us for week five of five in our series. 

Pitch Competition: 6 Teams, 5 Minutes  

Event to be moderated by Courtney Kerr - KVIL & Celebrity Blogger

Six women owned business have 5 minutes to pitch their ideas.

Judges:

  • Molly Cain - Executive Director, Tech Wildcatters 
  • Raquel Vincent - Editor-In-Chief, LaunchDFW
  • Jennifer Conley - VP of Communications Vinli
  • Carol Nicols - Investor, Golden Seeds

#WEDallas Week 4

THE DEC

#WEDallas is a new program of The Dallas Entrepreneur Center (The DEC) to support, encourage, connect and empower women entrepreneurs in North Texas to pursue entrepreneurial activities. For the month of October we've developed 5 weeks of programming involving speakers, education, training, showcasing, and providing the key resources necessary for women to start, build, and grow companies.

Join us for week four of our five week series. 

Keynote Session: Lessons from a Seasoned Entrepreneur 

●TBD Speaker 

#WEDallas Week 2

THE DEC

#WEDallas is a new program of The Dallas Entrepreneur Center (The DEC) to support, encourage, connect and empower women entrepreneurs in North Texas to pursue entrepreneurial activities. For the month of October we've developed 5 weeks of programming involving speakers, education, training, showcasing, and providing the key resources necessary for women to start, build, and grow companies.

Join us for week two of our five week series. 

Education class: 10 Ways to Build an Inspiring & Magnetic Brand

 

Branding is a process of self-discovery — to uncover the one meaningful idea at the center of a company that makes it rise above. Branding is the deliberate effort you make to say, "This is who we are" to the world. It's the process of defining, shaping and influencing — both strategically and creatively — the purpose, story and meaning of a brand that the audience should experience.

In this lively discussion, branding & design experts Sunny Bonnell and Ashleigh Hansberger will share "10 Ways to Build an Inspiring & Magnetic Brand.” You'll receive hands-on, strategic and practical tips every woman entrepreneur should consider as you begin to develop a unique point of view, grow your brand and business.

In this class, you will learn:

Why articulating purpose matters for your business and your clients
Why setting your vision is key
How to create your brand values
How to create a unique point of view
How to nurture your customers
Why market research can lead to mediocrity
How to write a brand manifesto
and much more!


#WEDallas Week 1

THE DEC

#WEDallas is a new program of The Dallas Entrepreneur Center (The DEC) to support, encourage, connect and empower women entrepreneurs in North Texas to pursue entrepreneurial activities. For the month of October we've developed 5 weeks of programming involving speakers, education, training, showcasing, and providing the key resources necessary for women to start, build, and grow companies.

Join us for week one of our five week series. 

Where the ladies at? Learn & laugh with women entrepreneurs on our kickoff panel to October's #WEdallas series.

  • Debra Brennan Tagg - Managing Partner - Brennan Financial Services
  • Kelly Cullum - Director of Integrated Sales at PayHub 
  • Megan Hodges - Co-Founder Rise 
  • Lindsey Kilbride - VP of Trunk Club
  • Sara Hill - CEO of The Mill & Vegas Tech Fund
  • Aassia Haq - CEO Guidrr 
  • Event to be moderated by Capital One 

#WEDALLAS Presents: Ingrid Vanderveldt “Empowering a Billion Women”

THE DEC

Join us for an hour of inspiration, Q&A's, and motivation in the next part of our #WEDallas series.

#WEDALLAS Presents: Ingrid Vanderveldt “Empowering a Billion Women” 

Ingrid Vanderveldt (iV) is the Founder and CEO of Empowering a Billion Women by 2020 (EBW2020). Previously, she was the first Entrepreneur-in-Residence (“EIR”) for Dell Inc. where she oversaw entrepreneurial initiatives worldwide helping to build a $250 million business segment and founded the $125M Dell Innovators Credit Fund, Dell Founders Club, and the Dell Center for Entrepreneurs during her 3-year term.

IV sits on the United Nations Foundation’s Global Entrepreneurs Council, is a Managing Partner of Belle Capital, founding organizer of the GLASS Forum (Global Leadership & Sustainable Success), and co-founder of The Billionaire Girls Club. She also created and hosted CNBC’s first original primetime series, “American Made,” reaching over 1M viewers around the globe and serves on the Advisory boards of Springboard Enterprises, Current Motor, and is a Dell Women’s Entrepreneur Network (DWEN) Member.

IV has been featured on outlets including NBC, CNBC, FOX, ABC, USA Today, The Wall Street Journal, Forbes, Bloomberg, CNN Money, Fortune Magazine, Fast Company, Inc Magazine and Entrepreneur Magazine. She holds a Masters in Architecture at the Savannah College of Art & Design and an MBA in Entrepreneurship from UT at Austin.

Dallas Regional Entrepreneurship Conference

THE DEC

Cutting edge innovation increasingly happens at the intersection of government, academics, and industry. Some of the most successful entrepreneurs and innovators have long known the benefits of government programs and services. The United States Patent and Trademark Office (USPTO) is bringing a wealth of information about these resources to Dallas in its upcoming Dallas Regional Entrepreneurship Conference. This Conference, co-sponsored by the Tsai Center for Law, Science and Innovation at SMU Dedman School of Law and the Dallas Entrepreneur Center (DEC), will highlight this intersection and help attendees learn how to take advantage of important federal, state, and local resources to forward their own innovation and dreams of entrepreneurship. .

The Conference will include panels on: the USPTO and what the USPTO Dallas Regional Office has to offer; intellectual property, including patents and trademarks; successful entrepreneurs sharing their expertise and experiences; the life cycle of entrepreneurship; government resources; information on financing; and one-on-one sessions with experts. As many inventors and entrepreneurs know, the road from idea to profitability is often fraught with unknown obstacles. Our instructors and educators will share insights and lessons learned in ways that will add value to the emerging entrepreneur.

The Dallas Regional Entrepreneurship Conference is an opportunity to see what the new Dallas Regional Office will have to offer and to meet some of USPTO’s most senior staff members with decades of experience assisting independent inventors and entrepreneurs. Attendees will also have a unique opportunity to get to know other federal and local resources in this all-in-one event.

Jennifer's Adios Fiesta

THE DEC

As you all know Jennifer Conley has taken a new position with startup Vinli, a company already making a major splash here in Dallas! With that, #teamDEC thought it only appropriate to throw her a farewell & good luck fiesta. She has contributed so much to our startup community and I know she has touched your life either directly or indirectly as a result of her leadership, servant spirit, or through some of the amazing events and programs she has run through The DEC.

We are asking everyone to pitch in $10 to support getting to honor her and to throw a big bash worthy of the contributions and friendship she has shown to all of us. 

DEC $50,000 Business Pitch Contest Sponsored by Comerica Bank

THE DEC

The DEC has partnered with Comerica Bank to put together a North Texas-wide Business Pitch Contest where one lucky winner will receive a grant for $50,000.  The competition opened in July and in October was narrowed down to 10 finalists. Those 10 finalists when through a phase of public voting where the company with the most votes automatically made it into the top four. The final four companies will be presenting live on November 20th at the Dallas Entrepreneur Center in front of a live audience for the opportunity to receive a $50,000 grant.

The four finalist companies are:

  • Glass Media
  • XOcur
  • LiveWire
  • Rollout

There will be food, there will be drinks and their will be more than $50,000 in cash and much more in prizes handed out to the winner.

Why Trademarks are Important for Your Startup, Presented by The USPTO

THE DEC

uspto


The DEC is excited to welcome back to Dallas The United States Patent and Trademark Office for a special presentation on why trademarks are a critical component to a startups success. Craig Morris, Managing Attorney for Trademark Educational Outreach at the USPTO, will discuss the processes followed by the agency, and what startups should know now, not later.

THE TAKEAWAYS 

  • Highlight how trademarks, copyrights, patents, domain names and business name registrations differ.
  • Answer why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, focusing on critical factors when choosing a mark.
  • Discuss the importance of doing a complete search and whether an attorney should be used.
  • Review what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease and desist” letter.
  • Detail the federal registration process for the USPTO and how to avoid scams perpetrated by companies that request fees for services not required by the USPTO.

ABOUT CRAIG MORRIS

Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO), Alexandria, Virginia. Currently, he is the managing attorney for Trademark Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals. For 14 years prior, he was the managing attorney for the Trademark Electronic Application Systems, focused on making the trademark operation a total e-government environment. Mr. Morris has been with the USPTO since 1983, previously serving as a law office examining attorney, senior attorney and managing attorney.

AGENDA 

  • 5:30–6:00pm Registration and networking with drinks/light appetizers
  • 6:00–7:00pm Presentation on Why Trademarks are Important for you Startups with Craig Morris of the USPTO followed by Q&A
  • 7:00–7:30pm More networking, drinks, appetizers

 

HOW TO GET HERE 

The DEC is located in the heart of the West End Historic District at the corner of Ross and N. Market St. View map

Public Transit

The DART West End Rail station is located at the corner of N. Market and Pacific, just one block from The DEC. The red, blue, green and orange lines all stop at the West End rail stop.

Download GoPass for easy mobile ticketing on DART. Use Google Transit or download Google Maps on iOS or Android for easy schedules and routes.

Parking lots and meters

There are a ton of street meters in the West End. Meter rates are $1.00/hour with a 4 hour maximum. There's a mobile app called Pay by Phone that you can download and pay meter fees with your credit card. Parking lots are also available at Ross and Market at $3/day rates. Use bestparking.com to find and compare rates.

The DEC Mentor Happy Hour

THE DEC

happy hour

 

As a thank you for all the hard work you do, we would like to invite all The DEC mentors to an exclusive Happy Hour event on November 4th from 5:30-7:30pm at The Dallas Entrepreneur Center. We'll provide beer and wine as well as finger food.

Some of the companies you have positively impacted will be thanking you and giving updates. Also, prizes will be given out through our Find-A-Mentor game where you will want to find out interesting facts about fellow Mentors.

Thanks to TriNet for sponsoring this event! We look forward to seeing you!


Where: The DEC, 311 N Market Street, Suite #200 

When: Tuesday, November 4th, 5:30-7:30pm

TriNet is a cloud-based professional employer organization for small and medium sized businesses. TriNet administers payroll and health benefits and advises clients on employment law compliance and risk reduction.

Pre-AngelSummit Startup Workshop: Who Are Investors and How Do They Think?

THE DEC

investors

There are nearly 400,000 active angel investors in the world helping startups launch into success, and every day, more and more investors are taking a closer look at early stage investment opportunities. In the next 2-3 years their funding has the potential to unleash more startups and put more capital to work than ever before. 

As a part of AngelSummit.io, the Dallas Entrepreneur Center and Startup Angels have partnered together to educate entrepreneurs, startups and fundraisers, on what investors think and how deals actually work before they take a seat at the investors table.

During this half day Startup Workshop, leading angel investors from across the country will address topics such as:

  • Understanding valuations
  • Negotiating deal terms
  • Exit strategies

The workshop is open to anyone interested in learning more about working with investors, including early stage startup companies anticipating or currently attempting to raise funds with angel investments.

Lunch will be provided. Space is limited. 

KEYNOTE 

paul singh

PANELISTS

panelists

AGENDA 

  • 12:30-1:00pm - Registration and lunch 
  • 1:15-2:00pm - How investors Think with Paul Singh
  • 2:15-2:45pm - Panel discussion with some of the leading investors
  • 2:45pm - Startup Jackpot Semi-Finals Pitches

 

PROGRAM SPONSOR

trinet

 

COMMUNITY PARTNERS

 

LAUNCHDFW.COM  ·  TECH WILDCATTERS  ·   ADDISON TREEHOUSE   ·  

COLLIDE VILLAGE  ·  VENTURESPUR ·  nōd COWORKING  ·  STARTUP NEXT DALLAS   ·  

COFOUNDERSLAB DALLAS  ·  STARTUP GRIND DALLAS   ·  TIE DALLAS


HOW TO GET HERE 

The DEC is located in the heart of the West End Historic District at Market St. and Ross Ave. View map

Public Transit

The DART West End Rail station is located at the corner of N. Market and Pacific, just one block from The DEC. The red, blue, green and orange lines all stop at the West End rail stop.

Download GoPass for easy mobile ticketing on DART. Use Google Transit or download Google Maps on iOS or Android for easy schedules and routes.

Parking lots and meters

There are a ton of street meters in the West End. Meter rates are $1.00/hour with a 4 hour maximum. There's a mobile app called Pay by Phone that you can download and pay meter fees with your credit card. Parking lots are also available at Ross and Market at $3/day rates. Use bestparking.com to find and compare rates.

HIRING THE BEST FOR YOUR STARTUP IN 2015

THE DEC

hiring trinet

So you had this incredible idea, and you've been working hard to turn that idea into a business. Long hours have turned into revenue, and revenue is now turning into growth. It might be time to hire your first employee or maybe you're getting ready to hire your tenth employee.

This class is going to teach you how to hire the best as a startup in 2015 and teach you about the tools for finding the right talent and where the top talent is looking for their next opportunity.

Join us at The Dallas Entrepreneur Center on Tuesday, October 28th for a special presentation on Hiring the Best in 2015, presented TriNet. 

trinet

TriNet Passport serves the HR needs of nimble, fast-growing, entrepreneurial companies. TriNet Passport is designed to attract and retain the best talent for technology, life sciences and professional services companies. - See more at: http://www.trinet.com/products/passport/

Pop-Up Lunch with Dell Center for Entrepreneurs

THE DEC

dell lunch

Join Dell Center for Entrepreneurs on Friday, September 13th at noon for a pop-up lunch and conversation with Matt Cowart on how startups successfully sell into large enterprises. Matt will discuss the basic sales framework based on experience with enterprise sales, and witnessing countless startups attempt to sell into Dell. 

 

Lunch will be catered and sponsored by the Dell Center for Entrepreneurs. 

dell

The Dell Center for Entrepreneurs, powered by Intel®, was founded on a vision to empower those who want to change the world. We believe in helping to fuel this change, because innovation is in our DNA. Dell Center for Entrepreneurs can help you find ways to maximize relationships with partners, investors, technologists, and successful entrepreneurs the world over – giving you a unique opportunity to accelerate your business and innovate quickly. Learn more at dell.com/entrepreneur.

LEARN HOW TO FUNDRAISE SERIES: Pitching to Investors

THE DEC

funding


We've all seen great startup pitches either online or in person but we have also all seen some that leave much to be desired. So, what does it take to put your best pitch forward? Entrepreneurs spend countless hours practicing and perfecting their pitch, and all of the best pitches have gone through several iterations of critique and coaching by their mentors, colleagues and the community.

On September 18th, join The DEC and Golden Seeds for the first program in a series called "Learn How to Fundraise." We have a great group of panelists joining us - collectively they have seen hundreds of startup pitches and have been on the other side of the table as entrepreneurs. Panelists will be giving feedback and coach a live pitch of a new startup coming out of Dialexa Labs, Vinli. Jeanette Cajide of Dialexa will give a 10-minute pitch on Vinli and panelists will get into the details of what makes a good pitch. 

Following the pitch will be a panel discussion on the most important things you need to know when you pitch to an investor, and we'll open it up to the audience for a quick pitch opportunity in front of our expert panelists. 

Space is limited. RSVP to guarantee a seat. 

PANELISTS

Peggy Vaughan, Golden Seeds

JR Garcia, Principal at Green Park and Golf Ventures

Lorie Gibbons, Serial entrepreneur, CEO of FiT4 Group

Jan Norton, Global financial executive, angel investor, coach and mentor

PITCH 

Panelists and the audience will hear a live 10-minute pitch of Vinli from Jeanette Cajide of Dialexa and Dialexa Labs

AGENDA 

5:30–6:00pm Registration and networking with drinks/light appetizers
6:00–7:00pm Live pitch by Vinli followed by panel discussion and audience quick pitch to panel investors 
7:00–7:30pm More networking, drinks, appetizers

HOW TO GET HERE 

The DEC is located in the heart of the West End Historic District in between Wild Bill's Western Wear Store and Hoffbrau Steaks. View map

Public Transit

The DART West End Rail station is located at the corner of N. Market and Pacific, just one block from The DEC. The red, blue, green and orange lines all stop at the West End rail stop.

Download GoPass for easy mobile ticketing on DART. Use Google Transit or download Google Maps on iOS or Android for easy schedules and routes.

Parking lots and meters

There are a ton of street meters in the West End. Meter rates are $1.00/hour with a 4 hour maximum. There's a mobile app called Pay by Phone that you can download and pay meter fees with your credit card. Parking lots are also available at Ross and Market at $3/day rates. Use bestparking.com to find and compare rates.

Introduction to the Dallas Startup Community

THE DEC

dallas startup community

 



ABOUT THE CLASS

This is a free orientation to help new and aspiring entrepreneurs learn how to plug in to the Dallas startup scene. Get the inside scoop from one of the local community leaders to get acquainted with the exciting entrepreneur scene in Dallas.

You'll learn where the entrepreneurs hang out, what investors are active in town, what blogs to read, where to talk to media outlets, where to find talent, and more.

THE OBJECTIVES

  • Startup growth in Dallas
  • Why doing business is good in Dallas
  • What we do well
  • Big companies you need to know
  • Top startups you need to know
  • VC’s, angels and media
  • Accelerators, Incubators and Coworking spaces
  • Networking events
  • Other ways to get involved
  • Q&A


THE AGENDA

  • 6-6:30pm Registration and networking
  • 6:30-7:30pm Intro to the Dallas Startup Community
  • 7:30-8pm More networking 

Space is limited. Please RSVP in advance.
 
 


michael sitarzewski

ABOUT THE INSTRUCTOR: Michael Sitarzewski 

Michael Sitarzewski is co-founder, and CEO of Epic Playground, Inc., makers of BOOST, a direct mail lead generation service that converts a website visitor’s location into a mailing address. He is a veteran entrepreneur (and a TechStars Cloud alum) with a specific focus on Web-based software and services. Sitarzewski has been a part of the internet startup culture since 1994 and has had two exits along the way. After a seven years in the Boulder, Colorado startup community, Michael has returned to Dallas, Texas, where he’s focused on growing and increasing the visibility of the burgeoning Dallas startup community. He is the EIR at The DEC, a mentor in the VentureSpur accelerator, and leads several events in the Dallas area. Sitarzewski considers helping people understand and leverage technology his life's work.

 



PRESENTED BY: The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC connects entrepreneurs, corporations, investors, educators and other business and community leaders in order to advance the economic interests of the Dallas community. Learn more at thedec.co

Follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.




HOW TO GET HERE: Public Transit, Parking Lots and Meters

The DEC is located in the heart of the West End Historic District in between Wild Bill's Western Wear Store and Hoffbrau Steaks. View map

Public Transit

The DART West End Rail station is located at the corner of N. Market and Pacific, just one block from The DEC. The red, blue, green and orange lines all stop at the West End rail stop.

Download GoPass for easy mobile ticketing on DART. Use Google Transit or download Google Maps on iOS or Android for easy schedules and routes.

Parking lots and meters

There are a ton of street meters in the West End. Meter rates are $1.00/hour with a 4 hour maximum. There's a mobile app called Pay by Phone that you can download and pay meter fees with your credit card. Parking lots are also available at Ross and Market at $3/day rates. Use bestparking.com to find and compare rates.

Come Say Hello at The Dallas Entrepreneur Center Open House

THE DEC

dec open house

The Dallas Entrepreneur Center (The DEC) is dedicated to creating a central location within the Dallas community for entrepreneurs and startup companies. By branding Dallas as a hub for entrepreneurship, the DEC aims to provide education, mentorship, PR, and capital to businesses looking to start, build, and grow. To learn more about our devotion to the empowerment of entrepreneurs, join us for several open houses taking place in July and August at our new location in the heart of the West End Historic District.

COME SAY HELLO

  • Tuesday, July 22nd at 9-10am
  • Thursday, August 7th at 5-6pm
  • Tuesday, August 19th at 9-10am


Take the opportunity to enjoy complimentary food and beverage while touring our location and listening to a brief presentation and Q&A session with our co-founder and CEO, Trey Bowles.

Space is limited. Please RSVP in advance.

For more information about The DEC, visit www.thedec.co and follow the DEC on Facebook, Instagram, and Twitter.

HOW TO GET HERE

Public Transit

The DART West End Rail station is located at the corner of N. Market and Pacific, just one block from The DEC. The red, blue, green and orange lines all stop at the West End rail stop.

Download GoPass for mobile ticketing on DART. Use Google Transit or download Google Maps on iOS or Android for easy schedules and routes. 

Parking lots and meters

There are a ton of street meters in the West End. Meter rates are $1.00/hour with a 4 hour maximum. There's a mobile app called Pay by Phone that you can download and pay meter fees with your credit card. Parking lots are also available at Ross and Market at $3/day rates. Use bestparking.com to find and compare rates.

How Startups Win with Corporations: What We've Learned at DELL

THE DEC

dell intel


ABOUT THE PROGRAM

Every young startup needs guidance and systems that work to be successful. Learn the basics for doing business with the DELL Center for Entrepreneurs from presenter, Matt Cowart. DELL is making entrepreneurs successful through a multi-faceted approach. They are arming entrepreneurs with information about technology, raising capital, marketing/branding strategies, sales enablement, and networking techniques. Learn how to reach your goals by learning the strategies and opportunities where other startups took advantage.

THE TAKEAWAYS

  • Learn how DELL helps startups and entrepreneurs.
  • Ideas about next steps for your venture by leveraging resources through DELL Center for Entrepreneurs (i.e. Technology roadmaps, Board of Advisors, Networking).
  • New support platforms to explore from DELL and DELL Partners (i.e. Founders Club, Marketplace, events). 

AGENDA
4:30 - Registration
5:00 - Education
6:00 - Networking 


ABOUT THE INSTRUCTOR, Matt Cowart

Matt has had a very successful ten years at Dell. As a member of the Center for Entrepreneurs he helps drive how we brand ourselves and how we articulate our value internally and externally. He spends his time training sales people, educating business leaders about the program, better integrating our processes with Dell, and helping to shape the conversations we have with entrepreneurs. Matt supports existing Founder’s Club members while actively recruiting new companies to work with the program. Matt also has been heavily leveraged to support the rollout for the Dell Center for Entrepreneurs internationally and has been deeply engaged in building community networks in major US cities. Matt lives in Austin, TX with his wife, two sons, and Vizsla puppy. 


PRESENTED BY, Dell Center for Entrepreneurs 

The Dell Center for Entrepreneurs, powered by Intel®, was founded on a vision to empower those who want to change the world. We believe in helping to fuel this change, because innovation is in our DNA. Dell Center for Entrepreneurs can help you find ways to maximize relationships with partners, investors, technologists, and successful entrepreneurs the world over – giving you a unique opportunity to accelerate your business and innovate quickly. Learn more at dell.com/entrepreneur.

HOSTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.

SMU "Accelerate My Startup" Mini-Pitch Day

THE DEC

This semsester marked the first time SMU had ever had a class dedicated to teaching students practical application on how to start a business and combined that with $5,000 in cash for each team to get their business going.  At the end of the semester, the students will have the opportunity to incubate their companies at the DEC and go through our incubator program.

Students from across campus and all schools came together to actually come up with a business idea,  run through a comprehensive feasibility analysis and take a concerted approach to customer development, validation and launching a business.

We have teams that are in all different parts of that process, but each who have created and are reaching their individually determined milestones.

We would like to invite you to attend a mini-pitch and presentation day of these different business ideas on May 1st from 12:30pm-2:00pm.

 

We will have some snacks and light lunch with drinks so you can get your lunch covered as well as get to see these students pitch their ideas.

 

Please let us know if you have any quesitons and we look forward to seeing you at the event.

Thanks so much for your interest.

 

Cheers

 

Trey Bowles

CEO, The Dallas Entrepreneur Center

Adjunct Professor of Entrepreneurship, Meadows School of the Arts 

 

 

Here is what information was sent out to students across campus before applying to this course:

 

Have you ever wanted to start a company and had no idea where to start? Well, come take this new course at SMU called "Accelerating your Startup": Taking your Business From Idea to Implementation".  Put together your team and apply to be selected to be in this class AMAE 4377 beginning in Spring 2014. We have local mentors, advisors, and successful entrepreneurs who will share their experience and wisdom on how to make your idea a success. We will also be giving each company a small amount of cash to get your business launched and at the end of the semester you have the option to take your company through a summer incubation  program at The Dallas Entrepreneur Center (aka The DEC). Click here to apply now: https://thedec.wufoo.com/forms/smu-accelerating-your-startup-application/

The DEC:EDU - The Truth About Work/Life Balance at a Startup

THE DEC

work


ABOUT THE CLASS

Achieving a work/life balance is one of the most difficult practices for entrepreneurs in any walk of life. Learn how to manage your time more effectively, minimize inefficiencies in your day to day, and focus on the things that really matter in your personal life. Share stories of success and failure with other entrepreneurs as you challenge assumptions and status quo in daily life.

THE TAKEAWAYS

  • Establish a strucuture for managing your time and life more efficiently

  • Learn how to prioritize social and professional responsibilities

  • Find out what has/has not worked for new and successful entrepreneurs

  • Learn when to sacrifice and when to say to no more effectively without feeling guilty


ABOUT THE INSTRUCTOR, Hal Rose

Hal Rose understands growing a business. He has over 20 years’ experience in launching and re-building businesses, business operations, development and investment in the fields of personal care, technology, new & traditional media, business services, and distribution companies. He consults with a number of start ups in various industries including serving as a mentor for Tech Wildcatters, The DEC, and participating in the University of Texas Venture Labs program. Hal is engaged in numerous charitable activities including his current service on the governing board for the Perot Museum of Nature & Science in Dallas, Texas. 


PRESENTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Check out all education events at the DEC.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.

The DEC:EDU - Building a New Media Business

THE DEC

 ABOUT THE CLASS

Building a new media business is an integral aspect to growing any business. The fundamentals of shaping your media focus, expanding core branding and messaging, and building relationship with sources of media will drive business growth by instantly engaging a national audience. This course will drive the conversation from building a base of activity to scaling for international engagement.

THE TAKEAWAYS

  • Discuss 21 lessons to launching a new media business 
  • Understand how social media drives customer engagement and media access
  • Empower your team to understand what motivates customer behavior
  • Learn how to balance power and ruin as you scale your activities

ABOUT THE INSTRUCTOR, Mike Orren

Mike, President of Speakeasy, is a lifelong media junkie and digital early adopter. He founded Pegasus News, seeing it through two acquisitions. Prior to that, he was publisher of American Lawyer Media‘s Texas Lawyer and served in many editorial, sales and management roles at D Magazine, including associate publisher / general manager. As a consultant, he has helped Examiner, CBS Local, SourceMedia and many others increase their audience and drive business for their clients.


PRESENTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co

The DEC has a NEW LOCATION! We are located in the West End at 311 North Market St. Second Floor, Dallas, TX 75202. 

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.

The DEC:EDU - Online Marketing and Campaign Optimization

THE DEC

online-marketing 


ABOUT THE CLASS

In today's marketing world you shouldn't spend marketing dollars unless you know that they're working. This class, taught by Charlie Gasmire of Vendevor, will focus on the importance of online marketing, and the effectiveness and efficiency of an online marketing plan. Learn the right way to track, analyze and utilize data that you're finding through online marketing mechanisms to rebuild and modify plans today, and learn how to create the most effective and optimized marketing plan available. Come check out this class and learn how you too can make sure that every dollar counts.

THE TAKEAWAYS

  • To obtain an understanding of online marketing programs including search marketing, display advertising, site optimization, mobile marketing, and online analytics. 
  • To provide key principles for understanding online analytics and key measurements.
  • To identify target customers and use online marketing and campaign tools to acquire, convert and retain those customers.
  • To analyze and review real split tests completed by the Vendevor team to illustrate the tactics, processes, and best practices when split testing your website.
  • To introduce the components of an effective site optimization program: A/B and multivariate testing, target audience segmentation and data-based personalization for online customer experiences. 

ABOUT THE INSTRUCTOR, Charlie Gasmire

Charlie Gasmire, Baylor MBA and CMO of Vendevor.com, has been an entrepreneur since selling lemonade and shining shoes at a very early age. He launched and ran four different internet marketing, consumer goods, and lead generation companies before co-founding Vendevor, a shopping cart and payment processing platform for small businesses, in 2012. In his spare time, Charlie is an avid pilot, musician, and triathlete.


PRESENTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Check out all education events at the DEC.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.

The DEC Mentor Happy Hour

THE DEC

happy hour


As a thank you for all the hard work you do, we would like to invite all The DEC mentors to an exclusive Happy Hour event on April 15th from 5-7pm at J Black's Feel Good Kitchen and Lounge. We'll cover the drinks and some light snacks.

We look forward to seeing you!


Where:

J Black's Feel Good Kitchen and Lounge
2409 N Henderson Ave, Dallas, TX 75206

When:

Tuesday, April 15th from 5-7pm

Attract Early Stage Investing Through Crowdfunding

THE DEC


ABOUT THE CLASS

The signing of the JOBS Act in April 2012 legalized equity-based crowdfunding in the US, allowing for any person to invest in startups and small businesses in exchange for equity. Chris Camillo, an accomplished angel investor, author of Laughing at Wall Street and one of the country’s top crowdfunding industry analysts, will show you how to strategically use crowdfunding as part of a larger effort to raise capital for a venture.

This class is ideal for any company seeking to raise capital via crowdfunding, as well as any professional guiding new crowdfund issuers such as investment bankers, investor-relations professionals, brokers, emerging portals, CPAs and attorneys.

THE TAKEAWAYS

  • Understand the differences between reward-based crowdfunding and equity based crowdfunding. 
  • Grasp the different elements of a successful crowdfunding campaign. 
  • Interpret the SEC rules in place and understand the responsibilities of the investors and the startups/small businesses.



ABOUT THE INSTRUCTOR, Chris Camillo

Chris Camillo, a pioneer in social information arbitrage investing, is one of the world’s top performing self-directed investors and published author of Laughing at Wall Street (MacMillan / St. Martin's press, Oct 2011). In 2006 he leveraged social media data analysis to invest $20k in the stock market, and in just over 3 years grew it to more than $2mm (independent audit at chriscamillo.com). Chris and his book have been featured on Fox Business Network, Bloomberg TV, CNBC.com, Forbes.com, and Business Week. Chris, an emerging hedge fund manager and board member at social media sentiment analysis platform HedgeChatter.com, is a regular speaker on the real and perceived predictive effectiveness of social media chatter on public securities markets and it’s role in investment analysis.


ABOUT THE DALLAS ENTREPRENEUR CENTER

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC connects entrepreneurs, corporations, investors, educators and other business and community leaders in order to advance the economic interests of the Dallas community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at http://www.thedec.co for new class announcements.

Why Trademarks are Important for Your Startup, Presented by The USPTO

THE DEC

trademarks


In their first visit to The Dallas Entrepreneur Center, the USPTO will discuss why trademarks are a critical component to a startups success. Craig Morris, Managing Attorney for Trademark Educational Outreach at the USPTO, will discuss the processes followed by the agency and what startups should know now, not later.

THE TAKEAWAYS 

  • Highlight how trademarks, copyrights, patents, domain names and business name registrations differ.
  • Answer why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, focusing on critical factors when choosing a mark.
  • Discuss the importance of doing a complete search and whether an attorney should be used.
  • Review what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease and desist” letter.
  • Detail the federal registration process for the USPTO and how to avoid scams perpetrated by companies that request fees for services not required by the USPTO.

AGENDA

4:00 – Networking, light food/drinks
4:30 – Welcome introduction
4:45 – Presentation
6:00 – Q&A


ABOUT CRAIG MORRIS

Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO), Alexandria, Virginia. Currently, he is the managing attorney for Trademark Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals. For 14 years prior, he was the managing attorney for the Trademark Electronic Application Systems, focused on making the trademark operation a total e-government environment. Mr. Morris has been with the USPTO since 1983, previously serving as a law office examining attorney, senior attorney and managing attorney.


SPONSORED BY


About The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC connects entrepreneurs, corporations, investors, educators and other business and community leaders in order to advance the economic interests of the Dallas community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.

The DEC:EDU - STARTUP LEADERS VS. STARTUP MANAGERS

THE DEC

startup leaders


ABOUT THE CLASS
This class is designed to highlight the distinction between being a leader and a manager and the importance of these roles within every startup. It’s also geared to assist those with strengths in one area and perceived deficiencies in another. The course will offer resources and tools for company heads to develop their leadership and management skills as well as groom employees in these areas.

THE OBJECTIVES

To answer the following questions:

  • What are the differences between leaders and managers?
  • Why are both roles important within your company?
  • What do you do if you don’t have the qualifications for one of these roles?
  • Can you be a good leader and a good manager at the same time?
  • What if you just aren’t good at one of the roles? What then?
  • Are there resources, ideas or tools to help improve weaknesses?

ABOUT THE INSTRUCTOR, MARK MITFORD
mark mittfordMark Mitford is a human resources strategic consultant with background in talent management, leadership development and retention, change management, employee engagement and organizational transformation. He brings more than 20 years of experience leading and advising business leaders through all company life cycle stages, from high growth to retrenching. Mark has been a key advisor to C-level executives for more than a decade and worked in mid-size to Fortune 50 companies. Mark has led several enterprise-wide transformations, including cultural shifts and IT changes at Fortune 500 companies. He holds two master’s degrees, one in organizational psychology and an MBA in strategy and international management. Mark owns his own HR strategic consulting company, targeting small to middle-market companies in need of human capital leadership. He lives in Grapevine with his family and enjoys golf and travel.


PRESENTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.

The DEC:EDU - Understanding Financials

THE DEC

black and red


ABOUT THE CLASS

This class will walk you through a series of financial constructs needed to run a successful business. Understand key revenue calculations and expense assumptions over a multi-year period. Tie in income statement numbers as a point to showcase factors that affect cash flow such as receivables, payables, and taxes. Walk through a balance sheet and understand the importance of this and other documents for growing your business. 

THE TAKEAWAYS

  • To obtain an understanding of core financial constructs needed to project cash flow, revenue, expenses, income statement (pro forma) and a balance sheet.
  • To highlight pitfalls and key issues to address in projections.
  • To establish best practices for calculating key assumptions associated with startup financial projections.

ABOUT THE INSTRUCTOR, Deborah L. von Storch

Deborah von Storch is the Southwest Region Strategic Growth Markets Leader at EY, a leading multinational professional services firm. She manages a multi-disciplined practice dedicated to serving high-growth companies that are evolving into market leaders. With more than 31 years of experience, Deborah has a deep knowledge of the needs and issues faced by high-growth companies, with an extensive background in providing global account leadership, strategic tax and transaction planning, and advisory services. Deborah leads EY's Entrepreneur of the Year® program for an eight-state region in the Southwest geography.


PRESENTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Check out all education events at the DEC.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.

The DEC:EDU - Building Your Startup Team

THE DEC

startup team


ABOUT THE CLASS

This class will walk you through the do's and dont's when looking for core team members. Learn how companies with a strong company culture succeed in finding great talent and how small startups can achieve the same affects. Understand the importance of advisors, mentors, board members and cofounders. You will walk away with ideas on how to create a strong company culture and understand why that will benefit an entire organization as a result. 

THE TAKEAWAYS

  • To obtain a basic understanding of finding and hiring a successful core team for a given company.
  • To understand the important elements that make a strong team and how to attract the right people for the team. (this is focused around cofounders, advisors, mentors, and board members)
  • To establish a clear formula founders can follow to become good, effective leaders.
  • To highlight methods a company can take to create a positive environment that inspires productivity and loyalty from employees.
  • To understand the importance that creating a good culture for your advisors and employees.

ABOUT THE INSTRUCTOR, Jason Illian

Jason Illian is the Founder and CEO of Bookshout!, a dynamic social e-book company which focuses on connecting people around books. With more than 10 years of technology and executive experience, Illian is a visionary in the mobile and social new media space. Having raised over $35 million for new business ventures, Jason has a passion for taking great ideas and making them businesses. His strategic thinking has helped corporations, organizations, non-profits, churches, and leaders be more innovative. He is the former CEO of Big Jump Media (godtube.com), a Christian video network that had over 3 million monthly users.


PRESENTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC connects entrepreneurs, corporations, investors, educators and other business and community leaders in order to advance the economic interests of the Dallas community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at http://www.thedec.co for new class announcements.

The DEC:EDU - Intro to Raising Startup Capital

THE DEC


Intro to startup capital


ABOUT THE CLASS

This class will walk you through the core fundraising types: Self Funding, Friends and Family, Angel, Bank Loans, Venture Capital, Private Equity, Crowdfunding and Customers. Students will walk through term sheets in a negotiation. Learn what an investor is looking for from the entrepreneur. 

THE OBJECTIVES

  • To provide basic direction and strategies around fundraising for startups.
  • To educate startups on pitfalls and common practices in term sheet negotiation.
  • To provide theory and structure behind each stage of the fundraising lifecycle.

ABOUT THE INSTRUCTOR, Joel Fontenot

Joel Fontenot is a Managing Director of Trailblazer Capital, a venture capital firm based in Dallas, Texas and focused on early stage and growth opportunities in Texas and Oklahoma. Joel is a former Board Member of Spawn Labs, Inc. a Trailblazer investment he led and sold to GameStop in 2011. He serves on the Board of Directors of NetSocket, Inc., Koupon Media, Inc. and cycleWood Solutions. Previously, Joel worked for Cisco Systems, Inc. He joined Cisco through the acquisition of Metreos Corporation where Joel served as CEO and Founder.


PRESENTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC connects entrepreneurs, corporations, investors, educators and other business and community leaders in order to advance the economic interests of the Dallas community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.

The DEC:EDU - Intro to the Dallas Startup Community

THE DEC

Into to Dallas startup community


ABOUT THE CLASS

This is a free orientation to help new and aspiring entrepreneurs learn how to plug in to the Dallas startup scene. Get the inside scoop from one of the local community leaders to get acquainted with the exciting entrepreneur scene in Dallas.

You'll learn where the entrepreneurs hang out, what investors are active in town, what blogs to read, where to talk to media outlets, where to find talent, and more.

THE OBJECTIVES

  • Startup growth in Dallas
  • Why doing business is good in Dallas
  • What we do well
  • Big companies you need to know
  • Top startups you need to know
  • VC’s, angels and media
  • Accelerators, Incubators and Coworking spaces
  • Networking events
  • Other ways to get involved
  • Q&A

ABOUT THE INSTRUCTOR, Alexander Muse

Alexander is a serial entrepreneur with more than a decade of startup experience. In October he transitioned from CEO to Chairman of ShopSavvy to dedicate full time on his latest startup, the HAUL Company. Muse contributes back to the startup community through his work with Startup America and several startups including Socialyzer, PayTap, Order Mapper, iTag and recognize.im. 


PRESENTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC connects entrepreneurs, corporations, investors, educators and other business and community leaders in order to advance the economic interests of the Dallas community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the buidling. Please arrive with a photo ID to check in at the front desk.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.

The DEC:EDU - Design for NonDesigners

THE DEC

design for non designers


ABOUT THE CLASS

This class, taught by SMU Advertising Lecturer Dev Gupta, will walk you through the design process for building better products. This class is for the non-designer, to understand the importance of creating great user experiences. Learn how to lead a design team to stay focused on the greater vision of your company through clear communication, business goals and ease of use. 

THE TAKEAWAYS

  • To establish a clear understanding of the product value proposition before diving in to the design process. 
  • To learn how to build a functional spec and business requirements through product roadmaps and wireframes.  
  • To establish strategies for building out content strategy - both internal and external. 
  • To discuss and demonstrate the importance of wireframing, user flow and prototyping before going into the actual visual design and development.
  • To walk away with a better understanding as to why better designed products succeed, and learn how to set the bar higher for your own product design. 

ABOUT THE INSTRUCTOR, Dev Gupta

Dev Gupta teaches creating advertising art direction and copywriting. Before joining SMU, he worked as an art director and freelance interactive designer at various New York and Dallas agencies. He holds a Masters in Advertising and Bachelors of Finance from The University of Texas. His work has been featured in and honored by Wired Magazine, GQ, The One Club, Mashables and TechCrunch. When he is not teaching he consults with agencies, tech start-ups and fortune 500 companies.


PRESENTED BY, The Dallas Entrepreneur Center

The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co

The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.

Make sure to follow us on Facebook at www.facebook.com/DallasEntrepreneurCenter and Twitter at @theDECtx. To get a sneak peek at the happenings inside the DEC, follow us on Instagram at theDECtx.

Sign up for our newsletter at thedec.co for new class announcements.