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Message From Alyce Alston


To Our Community - 

It has been an incredible year at The DEC Network and I look back on it with pride and appreciation for our community and partners. It’s this reflection that makes what I’m about to type so difficult. I have decided to embark on the next part of my entrepreneurial journey. Today will be my last day at The DEC as I will be taking on a new role as President of Supernatural and Chief Strategist of Scentsible LLC, the parent company to Poo-Pourri.  

I joined The DEC almost a year ago to embrace the organization’s mission to help entrepreneurs start, build, and grow their business in DFW.  I also wanted to expand the vision to provide programming and education for later stage startups whether that be building a larger team, raising Series A/B funding or looking to merger and acquisition type strategic growth. With these efforts, The DEC is focused on supporting entrepreneurs all along the entrepreneurial journey.

I was welcomed with open arms into the community because of the collaborative nature of the ecosystem. I have worked alongside so many of you to grow initiatives including Dallas Startup Week, WeDallas, Capital Factory’s expansion to DFW, the launch of The Redbird Entrepreneur Center and the Women of Innovation initiative. Additionally, the EO Accelerator speaker series has been helping companies navigate talent, capital and customers. The Corporate Startup Innovation Summit, held for the first time during Dallas Startup Week, opened up new ways for corporations to work with emerging entrepreneurs and innovators. 
I have witnessed first-hand The DEC’s reputation across Texas for empowering startups and fostering a shared culture of community and collaboration. From early-stage ideas to seed and VC-stage companies, this organization has worked to ensure there is an abundance of opportunities and resources for DFW startups in all phases of development to flourish. And, as startups grow and mature, so has our organization. 

I am encouraged by the continued growth and maturity of our ecosystem, and I am more certain than ever that DFW is the best place in the country to start, build and grow a company. 

My new role at Scentsible, LLC  will undoubtedly keep us connected. I will continue to champion our region’s innovation hubs, celebrate the collective wins, and create new connections for the network. During this transition phase, I am thankful for the support of our Executive Chairman, Trey Bowles, and our board of directors. Trey will be stepping back in to lead the organization and work closely with our board to help find the next CEO of The DEC Network.

Most of all, I am thankful for your collaborative spirit in supporting entrepreneurship for our region. It’s been a privilege to be in this role.  

Alyce Alston 

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